Q: During your Loyalty Expo session, you discussed the evolution from Preferred Rewards to BofA Rewards and how Bank of America is evolving its loyalty strategy. Can you recap some of the key themes and insights you shared with attendees? A...Read More

Walk through the landscape of contemporary customer loyalty programs, and a striking pattern emerges. Earn points. Redeem for discounts. Repeat. The formula has become so ubiquitous that it borders on invisible. When every competitor offers a...Read More

Atmos Rewards Launches Monthly Members Day to Deliver New Travel Opportunities and Exclusive Experiences Atmos Rewards is introducing Atmos Members Day, a new monthly initiative designed to help loyalty members get more value from the program...Read More

T-Mobile is turning June into “Member Month,” a month-long celebration packed with exclusive perks, savings, experiences and sweepstakes for customers. Building on the success of T-Mobile Tuesdays, the carrier is...Read More

Insights from Loyalty Expo 2026 reveal how industry leaders are navigating AI, strengthening professional collaboration, and continuing to build the business case for customer loyalty. AI Creates Opportunity and Uncertainty ...Read More

T-Mobile Partners With America250 to Celebrate Nation’s Birthday with a Series of Events T-Mobile is joining the nationwide celebration of America’s 250th anniversary as an official sponsor of America250, the nonpartisan...Read More

BMO has officially launched Blue Rewards, a new loyalty program designed to help Canadians earn more value from their everyday spending. The rollout marks the completion of BMO’s transition from the AIR MILES program, with existing AIR MILES...Read More

Scaling customer engagement without scaling headcount is one of the central challenges of modern marketing. The volume of decisions required to run a funnel effectively, who receives what message, on which channel, at which moment, quickly...Read More

What you need to knowCustomer loyalty strategy is shifting away from program design to relationship discipline, requiring brands to deliver value, relevance and emotional connection consistently over time.Customer retention strategy still depends...Read More

Celebrity Cruises Expands its Captain Club’s Loyalty Program with New Milestone Levels and Enhanced Perks Cruise lines continue to invest heavily in loyalty programs as they look to reward their most dedicated guests, and Celebrity...Read More