Customer Lifetime Value, or CLV, has long served as a north star for loyalty program leaders. It represents the total revenue a business can expect from a single customer account throughout the full relationship. Yet as loyalty programs evolve...Read More

Key takeaways: Marriott has launched the beta version of Ask Bonvoy™, a conversational AI search experience for trip discovery and hotel searches. The platform uses Marriott-owned and verified property data to provide personalized...Read More

During his presentation at Loyalty Expo, Alex Preece, co-founder and CEO of Tillo, argued that the loyalty industry doesn’t have a loyalty problem—it has a connectivity problem. Preece pointed to the fact that consumers...Read More

Aldi Turns Grocery Shopping into a Surprise Experience with New Blind Box Promotion Key takeaways: Aldi is offering free, limited-quantity Blind Boxes featuring curated grocery products across four different themes. New boxes are...Read More

AI is already transforming how marketers build, test, and deliver campaigns—but most systems are still limited by static flows that require manual oversight and slower, less sophisticated experimentation. Agentic AI changes that.Rather than...Read More

Key Takeaways TGI Fridays has launched a redesigned mobile app focused on faster ordering, easier rewards management, and improved customer convenience. The app includes integrated loyalty features, exclusive offers, and support for...Read More

Rain Launches Native Rewards Platform for Stablecoin Card Programs Key takeaways: Native rewards are built directly into card infrastructure. The rewards platform is designed to increase engagement and spending. Partners can...Read More

Key takeaways: All Sandals Select Rewards members will automatically transition to Island Insiders Club. Rebranded loyalty program features expanded rewards and exclusive experiences. The program focuses on experiences that immerse...Read More

Today's most successful loyalty programs are extending beyond their own ecosystems through strategic partnerships that create more meaningful customer experiences and deliver greater value to customers.But how are leading brands approaching...Read More

A recent Economist article examines how advanced AI is increasingly being viewed as strategic national infrastructure, with access to frontier AI models shaped by geopolitics, regulation, and national security. While the discussion focuses on AI...Read More