Torani recently announced its 100th anniversary and plans to celebrate its legacy throughout 2025 as the creator of the first flavored latte. What began as a small family business in the 1920s with just five syrups has grown into a global...Read More

Crowne Plaza’s White Paper Highlights the Growth of Blended Travel and Shifts in Traveler ExpectationsCrowne Plaza by IHG recently released its second white paper, “Leading the Charge in Blended Travel” which examines the...Read More

No longer confined to transactional rewards, modern loyalty programs are evolving into intelligent, experience-driven ecosystems fueled by data, AI, and gamification.  The Loyalty Shake-Up: Why Brands Are Struggling to Keep...Read More

Soles4Souls has announced that it has reached the milestone of donating 11 million pairs of shoes to individuals in need. The accomplishment comes through their longstanding partnership with DSW Designer Shoe Warehouse’s parent company...Read More

Batteries Plus Launches Plus Games Sweet 16 in Gamification Initiative to Award $30,000Batteries Plus recently announced an initiative called The Plus Games to enhance franchisee performance and team expertise. The program will bring together the...Read More

Credit card offers begin piling up for young people by the time they turn 18. And no wonder: The latest generation to come of age, Generation Z—individuals born between 1996 and 2011—represent 20% of the U.S. population, having...Read More

As part of the Leaders in Customer Loyalty: Industry Voices series, we had the opportunity to speak with Alexa Pak, Customer Success Lead of EMEA at Talon.One. Pak brings extensive expertise in helping brands enhance their loyalty programs through...Read More

In anticipation of the upcoming Daylight Saving Time change, The Kroger Co. has introduced a unique initiative to help customers adjust to losing an hour of sleep. The company is offering a limited-edition “Hour Back Box” that eases...Read More

Will Delta’s Compensation Create Long-Term Loyalty? In response to the traumatic crash of Flight 4819 at Toronto Pearson International Airport on February 17, Delta Air Lines offered $30,000 to each of the 76 passengers involved. This...Read More

To succeed, brands must constantly seek innovative ways to capture and maintain customer attention. Enter gamification—a powerful marketing strategy that integrates game-like elements into non-game contexts. Gamified experiences are...Read More