Artificial intelligence (AI) is revolutionizing the landscape of B2B and channel partner marketing. As businesses strive to enhance their marketing strategies, AI offers unprecedented opportunities for data-driven decision-making, personalized...Read More

Lowe’s recently introduced  Mylow, the company’s first AI-driven virtual advisor, to transform how customers approach home improvement projects. Mylow joins Lowe’s team of 300,000 dedicated associates, expanding the company...Read More

Lowe’s Launches Style Studio for Apple Vision Pro in AustinLowe’s has launched its innovative Lowe’s Style Studio™ for Apple Vision Pro at five locations in Austin, Texas. The app enables customers to preview and design...Read More

First Tech Federal Credit Union has a long-standing history of serving individuals in the tech industry, providing financial services tailored to their unique needs. In a recent interview, Mairi Burns, Vice President of Brand Marketing at First...Read More

The Fourth of July weekend isn’t just about fireworks, BBQs, and inebriated renditions of The Star-Spangled Banner—it’s a major revenue opportunity for forward-thinking brands. Despite economic uncertainty and recession concerns,...Read More

2025 is bringing a multitude of rapid changes to the customer loyalty landscape. This year, personalization, AI-driven automation, experiential rewards, and customers’ quest for value are shaping customer loyalty and creating opportunities...Read More

Dunkin’ Launches 16th Annual Philadelphia Regional Scholarship ProgramDunkin’®, along with its Greater Philadelphia franchisees, have announced the return of their annual Dunkin’ Philadelphia Regional Scholarship Program...Read More

Circle K is sponsoring a giveaway of more than $500,000 in cash prizes and additional rewards through “The Big Circle K Giveaway” running through May 6. The convenience store chain is launching the sweepstakes to show gratitude to its...Read More

Why Gamification?Loyalty has never been just about points and discounts – it’s about engagement, excitement, and emotional connection. Today’s consumers expect brands to deliver engaging and rewarding experiences that go beyond...Read More

Grubhub recently announced its new partnership with Walgreens, that includes various convenience items from nearly 7,000 Walgreens locations nationwide. This partnership helps expand Grubhub’s supply by offering a wide range of products that...Read More