For today’s marketer trying to create meaningful, relevant experiences for each customer across touchpoints, the struggle is real.Whether they’re browsing a website, scrolling social media or shopping in-person, consumers expect each...Read More

Welcome to another Leaders in Customer Loyalty: Executive Spotlight, where we bring you insights from top executives driving innovation and excellence in customer engagement. Today, we’re thrilled to feature Aly Blawat, Senior Director of...Read More

Casey’s, a prominent convenience store chain, has launched its annual campaign to combat food insecurity in partnership with Feeding America ®. Now until April 1, 2025, Casey’s will raise funds through registered roundups and...Read More

 WestJet Rolls Out Improved Rewards Program WestJet is implementing significant changes to its Rewards program, marking the most significant improvement in its 15-year history. Effective April 30, 2025, the program will transition from a...Read More

Contributors This feature was developed with insights from:  Katie Cassidy, AVP, Strategic Consulting at Kobie Marketing Michelle Sequeira Yee, VP Consulting at Bond Brand Loyalty Katie Berndt, Vice President – Strategy ...Read More

Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term success. With a strategic approach, brands can...Read More

JetBlue recently celebrated its 25th year in operation, commemorating a milestone that began with its inaugural flight on February 11, 2000, from New York’s JFK Airport to Fort Lauderdale. The airline’s first flight now operates as...Read More

Plusgrade, Capital One, and JetBlue Collab for New Rewards Program Ancillary revenue solutions firm Plusgrade is enhancing travel rewards flexibility by expanding its partnership with Capital One to introduce a new rewards transfer program with...Read More

In the digital era, Consumer Packaged Goods (CPG) brands are evolving rapidly to meet the changing demands of a mobile-first consumer base. Traditional paper coupons are becoming a relic of the past as digital solutions like digital wallet coupons...Read More

Cruises.com has unveiled Cruises.com Rewards, the cruise industry’s first points-based loyalty program, offering travelers the flexibility to earn and redeem points on any cruise booked through their platform. This loyalty program is unique...Read More