Marriott International’s acquisition of Starwood Resorts has already paid significant dividends for members of the new largest hotel loyalty program in the world−the latest of which will come as pleasant news to those with Marriott...Read More

The adoption of mobile wallet technology has implications in countless markets. Through the acceptance of the seamless POS tool, customers are abandoning traditional cards in favor of the NFC-enabled tech in increasing numbers. After a slow start,...Read More

Sears has created an interesting intersection of two popular marketing tools with the announcement of its latest promotion. The Sears Days Lowest Prices of the Season Member Bonus Event combines loyalty program membership with price matching...Read More

“Undesirable” would be an understatement for the situation Samsung finds itself in after the cancellation of production on its Galaxy Note7 phone. The phone has endured a disastrous lifespan since its launch in late August, with users...Read More

The pressure for brands to create a digital presence is growing across all industries, but is especially true for companies in the QSR arena. The convenience that customers demand from these food establishments places an increased need for online...Read More

Among the largest points of friction for customers trying to engage with loyalty programs is the hassle of registering purchases in order to earn points. The more a customer has to work in order to earn rewards, the less likely they are to remain...Read More

Hospitality disruptor Airbnb took another step closer to traditional hotel conventions this week, with the announcement that it would be partnering with Qantas Airways to form a pseudo loyalty program. While the sharing economy pioneer won’t...Read More

The split of Xerox into two separate entities entered the home stretch on Thursday, with the unveiling of the Conduent brand identity. The spin-off of Conduent came about as a result of the company’s desire to divide its document technology...Read More

Mobile pay is everywhere. After the initial foray into the sector by Apple in 2014, brand after brand has followed suit. The concept was initially driven by technology giants like Google and Samsung, with others entering the market soon after with...Read More

Decker brand UGG, best known for its UGG Boots, kicked off a new loyalty program on Tuesday with the launch of UGG Rewards, a points-based program set to engage customers both online and in-store. The launch timing comes as no surprise, as the...Read More