Choice Hotels is the latest to jump on the summer travel trend with a special promotion added to its recently tweaked Choice Privileges loyalty program.   The promotion is simply titled, “Stay Twice, Earn a $50 Gift Card,”...Read More

When hearing the words “loyalty program,” many consumers immediately think of airlines. Because the loyalty program is such a cornerstone of the industry, airlines have become savvy of the fact that offering customers just the right...Read More

In a sports apparel world traditionally dominated by Nike and Adidas, Under Armour has effectively crashed the party in recent years, signing top athletes like Steph Curry and Bryce Harper while posting astronomical sales numbers and building an...Read More

Part of designing a successful loyalty program is knowing the audience. Program features that attract some members may be the same things that drive others away. Rocky Brands, maker of a wide variety of footwear, has partnered with Clutch to...Read More

Content marketing can be an incredibly effective method of delivering relevant messaging to potential customers and clients. Through this channel, brands can demonstrate their grasp on the needs, desires, and inquiries held by their target...Read More

Members of Virgin America’s Elevate loyalty program have a new trip on which to earn points, with the start of the airline’s daily flights from Los Angeles to Honolulu.   The Hawaiian capital is the most desired destination...Read More

As the world’s fastest growing travel wholesale company, Tourico Holidays offers a traditional travel booking experience with a unique high-volume, wholesale business model. As such, the brand understandably worked to find ways to...Read More

The tug-of-war between hotels and online travel advisers (OTAs) continues to rage on, and International Hotel Group has revealed its latest move to encourage customers to book directly through its hotels. Titled, “Your Rate by IHG Rewards...Read More

EMC Corporation, a global leader in cloud computing and data management solutions, is building upon its own customer experience with the launch of MyService360. A service-centric cloud-based dashboard, the system will give customers a new...Read More

Marriott has earned top honors once again for its Marriott Rewards loyalty program. Marriott Rewards garnered its ninth consecutive Freddie Award for “Hotel Program of the Year.” The awards were developed to recognize excellence in...Read More