Fandango describes itself as “a leading digital destination for all things movies,” and the company took another step toward that goal on Monday, announcing that its Fandango Rewards loyalty program would leverage a new multi-year...Read More

With the news of England’s vote to leave the European Union, world financial institutions have been thrown into a relative panic. Among the most affected industries is the foreign exchange market, in which the British Pound has plummeted in...Read More

Customer loyalty extends beyond just the brand name. Global consumers are loyal to products for a number of reasons, from color, form factor, and even specific features. In the case of automobiles, for example, a recent report released by IHS...Read More

Traditionally, all industries have been grouped into two primary categories: B2C companies cater to individual end-users, while B2B companies are focused on providing products and services to other businesses. In recent years, however, various...Read More

As a social media platform, Twitter has been one of the most influential brands in the past decade. The platform has impacted the way people communicate online, engage with brands, and even interact in face-to-face conversations. The microblogging...Read More

With all the recent talk of Millennials, other demographics seem to have fallen by the wayside as a topic of conversational focus. While the youngest generation is undoubtedly deserving of the spotlight from brands looking to usher in years of...Read More

Customer experience is more than a few canned lines and a survey on the way out. Building a true bond with customers is about making them feel at home when interacting with the brand and providing them with a shopping experience that is simple...Read More

The most famous loyalty programs in the world differ in many ways: Some are based solely on points while others make use of surprise & delight, some reward based on engagement with the brand, while others award based on dollars spent. What...Read More

As more and more Americans choose to dine out as opposed to preparing meals, restaurant loyalty has become even more significant than in years past. Dining establishments of all shapes and sizes are constantly on the hunt for the newest and most...Read More

(Image credit: LYFE Kitchen) LYFE Kitchen, a “fast-fine” food chain that originated in Palo Alto, California, is making sweeping updates to its customer experience. These changes include the launch of a mobile app, a new loyalty...Read More