As more brands enter the customer loyalty arena, some smaller ones inevitably find themselves “flying blind,” with little to no direction in terms of how to win, retain, and reward their most valuable customers. To provide these...Read More

C-store industry leader 7-Eleven once again took advantage of its unique annual “7-Eleven Day,” and leveraged its mobile loyalty program to extend the promotions for its most dedicated customers. As with previous years, the brand used...Read More

From an outside perspective, loyalty marketing is synonymous with a rewards program. After all, without earning points or moving closer to those coveted rewards, what’s the point of remaining loyal to a brand?   As research continues...Read More

Professional services company Ernst & Young is bringing its clients’ customer experience into a new age, investing in conversational commerce, the newest development in digital experiences. Perhaps best known for its use in Facebook...Read More

Since launching in 2007, Virgin America has been the epitome of a market disruptor. The San Francisco-based airline has positioned itself as a customer experience leader, offering travelers amenities and services years before competitors. What the...Read More

The convenience of Apple Pay is coming to one of the world’s largest providers of ecommerce solutions. IBM recently announced that the payment option would now be offered to all clients through the Safari browser on iPhone, iPad, and Mac...Read More

The thought of a loyalty program, for most customers, conjures up images of a quick, free enrollment process that entitles them to rewards, incentives, and discounts in exchange for their undying support (not to a certifiable wealth of personal...Read More

For those of us without TSA Precheck, we’re forced to watch in jealousy as travelers walk through the security checkpoint as casually as they would on any sidewalk in America. For some members of JetBlue’s TrueBlue loyalty program, the...Read More

Communication’s significance within the larger customer experience puzzle cannot be overstated. Simply put, effective brand communication is among the most crucial factors in fostering engagement with consumers. This is the goal for...Read More

Customers today are constantly bombarded with marketing material. From car commercials to targeted online advertisements, it’s difficult to do anything without being told to buy a new product, shop at a new store, or join a new program. In...Read More