From an outside perspective, loyalty marketing is synonymous with a rewards program. After all, without earning points or moving closer to those coveted rewards, what’s the point of remaining loyal to a brand?
As research continues to show, however, loyalty programs are only one piece of the customer loyalty puzzle, and one that isn’t right for every company looking to spark customer engagement. In a new report from Maritz Motivation Solutions titled, “Insider’s Guide to Customer Loyalty,” the company....