Few brands inspire fanaticism in fans quite like Chipotle. In every group of friends, there’s always at least one person willing to sing the praises of the Mexican grill chain. To reward this loyal fan base, and win back customers scared off...Read More

If you’ve been to a play, sporting event, concert, or live show within the last five years, you’ve probably come in contact with a secondary ticket seller. Brokers like StubHub and Ticketnetwork have stormed the market and seized an...Read More

Customers are more receptive to video ads on DCN premium publisher websites. This new statistic comes as a result of follow-up research stemming from comScore’s “The Halo Effect,” a report released in July exploring the effect of...Read More

When it comes to online retail, brands are faced with countless challenges, but many boil down to two categories: Engaging customers on a personal level without any face-to-face contact, and differentiating from a space that has only skyrocketed...Read More

In today’s market, companies are quickly learning that when it comes to customer experience, the old adage “less is more” rings true.   With more and more loyalty programs making the move to mobile apps, the thought of...Read More

When it comes to digital marketing, the ultimate goal is to personalize messaging to a customer’s precise interests and purchasing habits. This kind of engagement is only possible via thorough analysis of consumer data that leads to a...Read More

After months of waiting, the deal is finally done: Marriott International has officially acquired Starwood Hotels & Resorts Worldwide, creating the world’s largest hotel chain. The 30-brand Marriott family now includes more than 5,700...Read More

The relationship between the digital and in-store experiences has been a hot topic for marketers in recent years. As shoppers continue to adopt the mobile and online platforms for retail shopping, it’s become imperative that brands stay on...Read More

First Watch, a growing chain of more than 180 restaurants that specializes in breakfast, brunch, and lunch took a big step toward elevated customer engagement on Wednesday. This is because the restaurant announced a new partnership with Sparkfly...Read More

After the restructuring of its loyalty program this summer, all eyes were on AMC Theatres to see how the loyalty offering would impact overall revenue. Results thus far, albeit early, are very promising in that respect. The program has now reached...Read More