Sally Beauty, the largest retailer of professional beauty supplies in the world, has big plans for 2016 that focus on a brand refresh and elevating the customer experience. During the company’s Feb. 4 fiscal first-quarter...Read More

Marketers seeking an edge in 2016 might take a look at interactive video. According to a new report from Brightcove, interactive video can heighten customer engagement with key audience segments. ​According to the report, practitioners broadly...Read More

Credit card loyalty programs aren’t always a streamlined experience. Especially when it comes to redeeming rewards, customers aren’t looking to engage with the program more than once every few months to make big point redemptions. Bond...Read More

Artemio Garza, Chief Brand Officer for Driven Brands, which includes MAACO and Meineke Car Care Centers, is very optimistic about 2016 and talked to Loyalty360 about how customer-centricity and customer loyalty are key priorities.Since MAACO has a...Read More

It had been six years since my wife and I had been to a concert together, so last Thursday night was a very special evening for us. We live in Connecticut and we were headed to the grand opening of a new, intimate concert hall in Hartford called...Read More

Here at Loyalty360, we cover the auto industry as it pertains to customer loyalty, customer experience, and customer engagement quite extensively.For example, back in June we wrote about the J.D. Power 2014 U.S. Initial Quality Study (IQS) that...Read More

I came across an item on Monday from a Google Alert that related to a Bitcoin Forum that published the following email:“Hi there, I’m the CIO of Sears Canada and interested in learning about how you have used digital currency as we are...Read More

For more than 200 years, thoroughbreds have been racing at Goodwood Racecourse in West Sussex, England, about 60 miles from London. This iconic five-day race meeting is a customer attraction like no other for racing fans in England and throughout...Read More

Here at Loyalty360, we talk extensively to brands and vendors alike about customer loyalty, customer engagement, and customer experience. And more recently, the buzz centers on driving deeper, emotional connections with customers.Nothing on this...Read More

Full disclosure: I am from Connecticut, have lived in Connecticut my whole life, and have been an incredibly loyal fan of the University of Connecticut men’s basketball team ever since it played its former New England rivals like Boston...Read More