Loyalty360 is hosting a webinar that answers that question. The webinar is titled, “LX + AI: The Four Letters That Will Super-Charge Your Loyalty Strategy in 2018,” and takes place on Tuesday, April 10, at 1:00 p.m. EDT, which will be...Read More

The loyalty industry seems to be more active now than ever before and various factors play a multitude of roles.   Loyalty360 talked to Jarod Sutton, Business Solution Manager at Comarch, about this reality and his views on other loyalty...Read More

So why will VIZIO’s Fandemonium loyalty program, which launched in 2013, end on May 31?   Loyalty360 asked a couple of its member companies to weigh in on the decision to end the Fandemonium loyalty program.   Evan Magliocca...Read More

Sometimes, viewing customer loyalty through another lens can inform a company’s decisions in a different light.   Loyalty360 talked to Mario Invernizzi, General Manager EMEA, Stellar Loyalty, about loyalty marketing in Europe and the...Read More

Talking about digital customer engagement to heighten the overall customer experience is one thing. Executing on a strategy geared toward this and achieving success is quite another.Best Buy is well on its way to sustainable success in the latter....Read More

While Bond Brand Loyalty’s 2017 Loyalty Report reveals that marketers are still missing opportunities to drive business results, a big surprise rose to the surface. Loyalty360 caught up with Kyle Davies, director marketing research, Bond...Read More

When Lynn LaRocca began her newly created position of chief customer experience officer for the New York Racing Association−which manages three thoroughbred race tracks in the state: Aqueduct, Belmont Park, and Saratoga−her No. 1 job...Read More

Officials at Brussels Airlines, which underwent a strategic turnaround, wanted to strengthen their loyalty prop­osition and supplement its existing Lufthansa Miles & More loyalty program with a new program focused on a different target...Read More

Generating customer loyalty can pose a significant challenge to marketers today. Driving long-term, sustainable customer loyalty with small business customers presents its own unique set of challenges. Loyalty360 caught up with Jessica Bradford...Read More

Engendering customer loyalty through personalized advertising is one of Rakuten Marketing’s specialties, along with conducting keen research about consumer behavior that can influence the customer journey and provide marketers with data that...Read More