Sally Beauty, the largest retailer of professional beauty supplies in the world, has big plans for 2016 that focus on a brand refresh and elevating the customer experience.
During the company’s Feb. 4 fiscal first-quarter conference call, CEO Chris Brickman discussed some of these exciting plans.
“The refresh of our own brand packaging in ion hair care is nearly complete,” Brickman said, according to Seeking Alpha. “The new packaging is highly complementary with the new hair care solutions center and....