Mobile has certainly picked up a full head of steam in recent years, which is a point that hasn’t been lost on officials at eBags, an industry-leading e-tailer and travel gear expert. Mobile customer engagement has become a top priority at...Read More

Personalizing the customer experience is a goal for any loyalty marketer because it can create emotional connections that can lead to brand advocacy. How to achieve this is, and being committed to it as a company, can be a daunting challenge. A...Read More

In what he labels a “monumental, industry-defining shift” for Wyndham Rewards, Noah Brodsky, senior vice president, worldwide loyalty and engagement, Wyndham Hotel Group, told Loyalty360 that by becoming the first hospitality company...Read More

We have heard the term Internet of Things (IoT) quite often in the loyalty industry. But, for many people, they’d like to know what it is and how it can impact the customer experience. Frank Gillett, vice president, principal analyst...Read More

One of the greatest opportunities for brands to create a memorable customer experience lies in the automobile industry. Specifically, automobile seat features improve the customer experience and enhance customer loyalty, according to the J.D...Read More

CVS officials hope that its latest digital solution, CVS Pay, brings them elevated customer engagement and customer loyalty. The new end-to-end mobile payment solution is the latest solution from CVS Health that uses digital tools to drive...Read More

For Tom Salutz, CEO at DataCo Solutions, customer loyalty comes from a positive customer experience. Data uncovers customer insights that are then leveraged through targeted communications at precisely the right time. Loyalty360 caught up with...Read More

Autonomy is an omnipresent trait in wireless customers in Canada, most notably Millennials (born 1982-1994), and this has led to a hands-on approach to resolving issues with their respective carriers by contacting customer service online and using...Read More

Officials at Pie Five Pizza Co. wanted to transform its loyalty program in 2013, moving from a paper-based rewards program to a data-driven solution. Since those changes were made, the loyalty program’s membership has jumped to about 660...Read More

Gaining brand loyalty domestically is a lofty goal for any company. For Netflix, engaging countries outside the U.S. is a key strategic goal. Netflix CEO Reed Hastings talked about that theme during the company’s first-quarter earnings call...Read More