Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my...Read More

My colleague, Hank Andersen, and I attended the annual New England Direct Marketing Association (NEDMA) conference earlier this week where we saw some old friends and made some new ones.Anthony Phalen from Google was the keynote speaker who...Read More

We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we&rsquo...Read More

A common trait of successful direct mail is clear, concise, compelling information—all in an attractive package. We often talk about applying these characteristics in loyalty or acquisition programs, and we’ve taken our own advice to...Read More

Bad customer experience can ruin your whole day. All too often call centers put you on hold for far too long or your waiter gets your order wrong. So when we run into excellent customer experiences, we like to celebrate them and learn from what...Read More

Welcome back everyone. Earlier this week we recapped the previous year in direct mail, including a number of changes we saw within the industry. Today we want to look ahead and share four key trends we see having a big impact on the direct mail...Read More

One of the biggest challenges for any marketing professional is getting people to remember their brand and their offer. How many times have you, or someone you know, described a TV commercial in great detail only to be unable to recall the...Read More

Relevance is one of the single biggest drivers behind a successful direct mail campaign. This would not be possible without the effective use of data, which is a plentiful commodity in the marketing world. But there is a striking difference in...Read More

The season of giving (and of giving thanks) has been in full swing at IWCO Direct. Each year, we look forward to serving our communities and doing our best to help those in need. Here’s a look at just some of the causes our employees have...Read More

The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting first impression. So find...Read More