Welcome back everyone. Earlier this week we recapped the previous year in direct mail, including a number of changes we saw within the industry. Today we want to look ahead and share four key trends we see having a big impact on the direct mail landscape in 2014 and likely beyond:
1. With rising postage costs, direct mail production partners will need to help their clients improve results and prove ROI.
If you missed Kurt Ruppel’s article from last Friday, he provided a great summary....