Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and...Read More

As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and...Read More

My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of...Read More

Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail...Read More

As direct marketers, we’re all looking for an edge, even just a slight adjustment to the offer, copy or design that will lead to better response rates. Would you believe me if I told you that something as simple as one sentence, just five...Read More

Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel...Read More

Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy...Read More

Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing...Read More

Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include...Read More

They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known...Read More