Kevin Welly

With any technology, there is a risk of mechanical failure. Unfortunately, in the case of automotive technology, failures can mean billions of dollars lost for auto manufacturers, and in the worst cases injury and even death for consumers. Since...Read More

There are loads of digital marketing tools and tactics out there – some that are bright and flashy, others that are the “new shiny object” that quickly lose their luster, and yet others that continue to prove their value by...Read More

If you are a manufacturer, you know nothing is constant. One moment economists are predicting growth, and the next, reports reveal production is on the decline. According to MAPI (The Manufacturers Alliance for Productivity and Innovation...Read More

We’ve all seen the saying “Start strong, finish stronger”—probably on a poster at the gym intended to provide inspiration to those struggling on the elliptical, but not in concerns to customer retention. Customer retention...Read More

The automotive industry is a growth industry. As technology marches on, so do the aspirations of car manufacturers to be the first to tap into the “next big thing.”Despite an overall healthy industry outlook, there are still challenges...Read More

Email marketing is, ultimately, a goal-driven pursuit. According to a recent survey by Marketing Sherpa, the top goals of email marketers are to deliver relevant content to customers and prospects, drive traffic to their website, and increase...Read More

According to a study from MIT, over 80% of shoppers will check prices online before shopping in-store, and a third of those will check prices from a mobile device while in-store. The study also found that $1.1 trillion store sales were directly...Read More

Let’s all take a minute to throw it back to our favorite 2003 RomCom- “How to Lose a Guy in 10 Days.” We laughed, we cried, and most of all learned (at least in Hollywood’s opinion) what NOT to do in a relationship. &ldquo...Read More

Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and...Read More

I’m not ashamed to say that in many ways I can be a walking cliché. I can’t resist a shoe sale, a Starbucks latte, or a trip to Target. The majority of the ads I receive are a reflection of this—many times with products I...Read More