According to a study from MIT, over 80% of shoppers will check prices online before shopping in-store, and a third of those will check prices from a mobile device while in-store. The study also found that $1.1 trillion store sales were directly influenced by their web presence. What does this mean for retail businesses? It means that creating an omni-channel experience for your customers is more important than ever.
What is Omni-Channel Retail?
Omni-channel is an approach to marketing and....