Kevin Welly

It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture.Before the digital revolution, in the not so...Read More

In the past 5 years the average sales cycle has increased 22%, and since B2B purchasing decisions require more buy-in from various parties than a B2C transaction, the B2B sales cycle has become even longer. According to a 2012 study by Marketing...Read More

It happened today- I wasn’t expecting it- but it happened. I received an email promoting the holidays. It’s September! But, hey, no better time than the present to start crossing people off the shopping list, right? It makes sense why...Read More

Marketers have flocked in droves to the concept of real-time marketing (RTM). At its core, RTM is about reacting in the moment to events or conversations with relevant and timely content. Do you remember the Super Bowl a few years back when the...Read More

You may think you know your customers, but according to a new study by IBM, nearly 80% of consumers stated that brands really don’t know them. By now you know that this is the age of the empowered consumer. You need your customers more...Read More

Despite some recent negative press about security concerns, it’s safe to say that as the kinks are worked out Connected Cars will be the way of the automotive future. Connected Cars began as simply vehicles with in-car Wi-Fi and capabilities...Read More

Customer acquisition strategies get huge attention – after all, new customers are the lifeblood of any business. However, you have probably heard the stats before -  it costs six to seven times more for an organization to acquire a new...Read More

There’s conflicting opinions on when the term Big Data really came onto the scene, but it is undeniable that its notoriety has skyrocketed in the past few years. Big Data has become the hot topic buzzword around the internet, as is made...Read More

Data Quality Procrastination, or DQP, affects 63% of organizations, who say that they lack a “coherent, centralized approach” to their data quality strategy. This is a shocking statistic seeing as 99% of organizations believe that data...Read More

According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and...Read More