It happened today- I wasn’t expecting it- but it happened. I received an email promoting the holidays. It’s September! But, hey, no better time than the present to start crossing people off the shopping list, right? It makes sense why retailers are trying to get a head start as there’s billions of revenue on the table, and 40% of shoppers surveyed by the National Retail Federation begin tackling their list before Halloween.
Email marketing drove 17.7% of online orders in....