We’re reaching a point of saturation where the noise of the connected world can easily outweigh the value of listening. As social media use continues to increase alongside constant connectivity, the voices that matter most to us—the...Read More

Getting the basics right in retail means transparent pricing, understandable offers, and good service and product availability. Most retailers have these down by now and are consistent across the web or the store. But competition never lets us...Read More

Customer experience is a hot marketing term, but it has far less meaning if it isn’t connected to a customer loyalty program. The reason is very simple—what customers experience are key to whether or not they feel trust and loyalty to...Read More

For all that’s been said about customer experience management, customer loyalty, and engagement, there’s a simple statement that explains what’s happening today that’s so different from the past:The customer is becoming...Read More

We have arrived on the final step in the journey to loyalty marketing nirvana. Hopefully our series has helped you develop or bolster your customer loyalty initiatives. Before you rush off to form a new program, however, it’s important...Read More

The new year is an opportunity for a torrent of predictions of what will happen in the days to come. There’s no shortage of opinions, but most look a lot more like trends than solid prognostications. That’s because trends are easier to...Read More

We all want to achieve the highest level of success possible, and with loyalty marketing initiatives requiring significant planning to complete the journey, each step is critical. Missing a step could mean failure, but hitting your stride as you...Read More

When launching new customer loyalty initiatives, it’s easy to start imagining how new efforts will improve your marketing results, and ultimately, the bottom line. But for the desired results to occur, your retail loyalty program will need...Read More

On the fourth day of loyalty marketing nirvana, we strive to determine our pre-nirvana state. After all, how can we truly know how successful our loyalty and customer retention efforts are unless we know where we’re starting?Satisfied, loyal...Read More

You didn’t think you could achieve loyalty marketing nirvana without ideating, did you?Thinking is exactly what we’re doing on Day 3 of loyalty marketing nirvana—ideating and validating for effective event-driven marketing...Read More