We have arrived on the final step in the journey to loyalty marketing nirvana. Hopefully our series has helped you develop or bolster your customer loyalty initiatives. Before you rush off to form a new program, however, it’s important to fully understand the sensitivities and risks associated with them.
First, as pointed out by Meg Haynes, news editor of Strategy Online, there is always the risk of overestimating the value of the reward offered—and underestimating the....