As more extreme weather events hit cities and towns all around the world, brick-and-mortar retailers are getting hit by lower sales and the reasons are pretty obvious to anyone considering venturing outside. Simply put, driving your...Read More

A successful business is half customer acquisition and half customer retention. That’s because getting a new customer can frequently be a costly affair, involving advertising, promotions, and/or discounts, all of which reduce your overall...Read More

In this industry, the question often arises about how to engage customers who don’t interact with your brand on a regular basis. For every company that has lots of customer interactions—including, but certainly not limited to...Read More

You know you need to make the change from old-school to new-school marketing, but you can’t stop the business while the change takes place. It’s a situation that many traditional marketers find themselves in today as the world goes...Read More

If you’re struggling to understand how a social network can enhance customer engagement, you’re not alone. Since the rise of technology-fueled social networks just a few short years ago, marketers have had a struggle finding a model...Read More

In the world of the marketer, disruption has become the norm. Technology has changed the way marketers do business more than any other role in the organization, and marketers can never seem to know enough to stay ahead of the competition...Read More

The following is Part 1 of a two-part series on driving customer loyalty in a digital world. With so much consumer data and media channels in today’s marketing mix, it’s a real challenge to find an approach that’s narrow...Read More

Christmas is a shockingly short number of days away. Retailers are fully decked out, counting on a holiday giving mindset to drive sales higher, if only for a few weeks. The spirit of the holidays is an excellent example of putting customers in a...Read More

There are only so many engagements you can offer customers via the usual marketing channels. And all too often, you’re just taking a random, shotgun approach — hoping to hit someone with an offer they want at the moment they want it...Read More

If you think 2014 brought great change to the world of marketing, just wait for 2015. Whereas this year’s conversations focused on listening to and knowing your customer, 2015 will pressure marketers to undergo the profound shift toward...Read More