Christmas is a shockingly short number of days away. Retailers are fully decked out, counting on a holiday giving mindset to drive sales higher, if only for a few weeks. The spirit of the holidays is an excellent example of putting customers in a frame of mind to make purchases. The decorations, the music, and the marketing spend combine to lay a foundation for holiday customer engagement. The buyers and sellers are both clear on why they’re coming together, and each retailer fights to....