This week, we’re turning our back-to-school thinking around, on the universities themselves. While there’s plenty to be learned at these fine institutions, we believe that colleges could take a lesson from loyalty programs when it...Read More

Ah, September. The leaves begin to change, the air grows crisp, and there’s an electric crackle of anticipation as the kids head back to school. For some, that means yellow school buses and lockers; for other it means a cross-country...Read More

We have seen the changing face of airline loyalty, discussed the benefits of service-minded loyalty and dove into the lack of industry-wide wireless loyalty, but we have not yet touched on an industry that...Read More

We work with a number of clients who inspire us. Earlier this week, we spoke about Pharmaca’s new-and-improved approach to the pharmacy and health experience — a focus on natural products, a pleasant environment, and their Feel ...Read More

If anything has become depersonalized these days, it’s the pharmacy experience. You can fill your prescriptions online, or on your phone; a trip to the pharmacist’s counter is automatically accompanied by the inherent dread of...Read More

Loyalty programs are nothing new. If anything we are approaching an era where loyalty stretches far beyond traditional rewards and offers. We have seen the new and innovative ways companies like Virgin America are rewarding customers...Read More

It all started with a ski trip. I was up at Heavenly in the Sierra Nevada Mountains with a group of friends, getting set for a day of shredding the slopes and carving out some powder. It was snowing that day, seemingly harmless little flurries...Read More

When it comes to loyalty programs, it seems like a no-brainer that a mobile provider would want to reward its loyal customers. Because these days, it’s basically a given that everyone has a cell phone. And in the U.S., going the pay-as-you...Read More

Having spent this week talking about Virgin America and their stellar Elevate program, we want to step back a little and take a look at the airline loyalty space at large. What we’ve noticed across the board: considering this has been an...Read More

I once somewhat jokingly referred to flying Economy class as “flying steerage.” Sure, it’s a dramatic description, considering air travel doesn’t exactly include the perils of traveling by boat in unsanitary conditions...Read More