Ah, September. The leaves begin to change, the air grows crisp, and there’s an electric crackle of anticipation as the kids head back to school. For some, that means yellow school buses and lockers; for other it means a cross-country flight and an empty dorm room to decorate.
College students may not be the first demographic that comes to mind when considering loyalty programs, but we think they’re a prime audience for some of the great offerings that loyalty programs can....