Judy

A still from The Imitation Game. This is the last of four articles on the Enterprise Marketing Platform (EMP). In my previous blog, I explained why content management is the heart of the EMP.I would like to &hellip...Read More

A recent podcast from “This American Life” told the story of a New York literature professor who set a goal to read one shelf of books in her local library. She wanted not just to experience the jewels of the library, but...Read More

© Andrei NiemimäkiThis is the third of four articles on the Enterprise Marketing Platform (EMP). In my previous blog, I explained what the architecture of an EMP looks like and how it should be used. I also discussed...Read More

© Marcus Hansson In the past few months, some subtle and some not-so-subtle changes have happened in the social media landscape.  Together, I think they teach us a lesson on dependencies that could—or should&mdash...Read More

© Martin GrandjeanMy favorite bartenders always remember my name. They know what I like and how to talk to me. I expect that from them and, in return, I frequent the bars where they work. There’s nothing worse than being treated...Read More

© Sean HoylandThis is part 2 of a series of 4 articles on the Enterprise Marketing Platform. In my previous blog, I explained the importance—and even the inevitability—of an Enterprise Marketing Platform. In Part 2,...Read More

This is the first in a series of four articles in which I will present Tahzoo’s vision and strategy for designing and building what we call the Enterprise Marketing Platform (EMP).WHY AN ENTERPRISE MARKETING PLATFORM?According to a...Read More

I would like to share my experiences and to highlight some key facts and topics, after years working on different kind of projects and variety of team member roles. This should be a ‘high level, mixed and chaotic’ but important list or...Read More

Technology is now at such a place where when we get an email or see an ad, we assume that there is some reason that we are seeing it. We all know that email open rates and time spent reading pages can be tracked. Consumers understand that their...Read More

With the growth of the Internet and the mobile/digital revolution bringing the world together as never before, many have speculated on the fate of language. There are those who would say we are headed toward a day of a common global language....Read More