© Sean Hoyland
This is part 2 of a series of 4 articles on the Enterprise Marketing Platform. In my previous blog, I explained the importance—and even the inevitability—of an Enterprise Marketing Platform. In Part 2, I will explain what an Enterprise Marketing Platform (EMP) looks like from an architectural viewpoint and how it should be used.
Architecture
Every enterprise needs to build out their version of a fully integrated EMP. Most organizations....