Luke Russell

Effectively leveraging customer insights usually leads marketers down the path toward brand loyalty. Transitioning more toward a digital business in this day and age of seemingly omnipresent mobile connectivity is also a key ingredient in the...Read More

Three years ago, Jeremie Leroyer, who was then the CEO of AIRTAG, told Loyalty360 that smartphones would revolutionize the future of mobile shopping. “We think smartphones will change drastically the way people shop in the future,&rdquo...Read More

PetSmart officials want their company to be the trusted leader in the pet space but needed to update their loyalty program and develop new strategies to drive brand loyalty and enhance the customer experience. An updated loyalty program will help...Read More

Personalization is a term in the loyalty marketing world that is commonly used and can be a major customer engagement tool when executed properly. Loyalty360 caught up with Brad Rukstales, president and CEO of Cogensia, to find out more about...Read More

Customer loyalty is a major goal for any brand. Retaining customers and their all-important loyalty is a deeper dive that is an ongoing process. For Meredith Wenz, director of marketing at Auntie Anne’s, that loyalty is synonymous with the...Read More

Nordstrom is always looking for ways to enhance its customer experience. With an assist from CashStar, Nordstrom launched an elevated e-commerce platform for the fashion specialty retailer to sell plastic and digital business-to-business (B2B...Read More

Carrie Henderson, marketing manager for Shari’s Cafe and Pies, realized that with so many of it nearly 100 24-hour-a-day locations in the Pacific Northwest located near college towns, the company wanted to cater more heavily to a younger...Read More

Earlier this year, Nordstrom spokesperson told Loyalty360 that the company’s overarching No. 1 goal is to always improve customer service and deliver a great customer experience. That, he added, “is at the heart of our business model...Read More

Officials at Verint Systems Inc. want companies to be able to measure digital customer experiences. As a result, Verint extended itsCustomer Engagement Optimization portfolio through the acquisition of OpinionLab, a provider of continuous...Read More

Indeed, it’s an appropriate time to give thanks and at Sears, its ninth annual Heroes at Home spring campaign with Rebuilding Together raised more than $750,000 and assisted military families facing hardship by making necessary repairs...Read More