Carrie Henderson, marketing manager for Shari’s Cafe and Pies, realized that with so many of it nearly 100 24-hour-a-day locations in the Pacific Northwest located near college towns, the company wanted to cater more heavily to a younger demographic.
Creating more effective customer engagement for this demographic was a challenge. So, Shari’s Café and Pies turned to Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers.
With a large assist from Paytronix Data Insights, Shari....