Officials at Verint Systems Inc. want companies to be able to measure digital customer experiences. As a result, Verint extended itsCustomer Engagement Optimization portfolio through the acquisition of OpinionLab, a provider of continuous Voice of the Customer listening solutions that drive smarter, real-time digital engagement.
Loyalty360 caught up with Ben Smith, vice president & general manager, customer experience solutions, Verint, to learn more about what the company’s plans are.
How will Verint’s customers....