Luke Russell

Customer experience is widely viewed as a key differentiator among loyalty marketers and the challenges associated with it are always apparent. Many elements are attached to customer experience and some of those were discussed during a session...Read More

C Spire, which earned the Platinum Award in the “Voice of the Customer” category at the inaugural Loyalty360 Awards in March 2014, is always thinking about its customers. The Mississippi-based diversified telecommunications and...Read More

Starbucks CEO Howard Schultz may be stepping down next year from his current role for the iconic global company, but it seems apparent that the incredible amount of customer loyalty, fueled by growing with digital technology and mobile engagement,...Read More

In September, Loyalty360 wrote about Ulta Beauty surpassing 20 million members in its highly successful Ultamate Rewards loyalty program. Eric Messerschmidt, SVP Marketing Strategy, Loyalty, and CRM at Ulta Beauty talked to Loyalty360 at the time...Read More

Shoe Carnival ended 2014 with more than six million members in its Shoe Perks loyalty program. Two years later, that number has more than doubled to more than 12 million.Baesman has helped Shoe Carnival grow its Shoe Perks loyalty program by...Read More

A recent Loyalty360 article talked about how, as technology continues to become more complex, customer experience efforts must become more compelling to ensure that consumers are equipped to receive the best possible value from their purchases...Read More

Although tokens have always been a rich part of Chuck E. Cheese’s history, the company began testing a game card system in December 2014 in Killeen, TX with the goal of improving the interactions and customer experiences guests have while...Read More

Plenti, the first U.S.-based coalition loyalty program, launched 18 months ago and has gained considerable momentum during that time period. Several leading brands, including American Express, Macy’s, Rite Aid, AT&T, ExxonMobil, Macy...Read More

Best Western Hotels & Resorts wants to make this holiday season extra special for its loyal customers. Between now and Jan. 29, 2017, Best Western plans to ramp up customer engagement via a special promotional offer: Members of the brand...Read More

Mobile customer engagement is rapidly rising and loyalty marketers need to stay on top of their internal operations to ensure a seamless customer experience. At Ryder, officials found through analytics that most of their customers were entering...Read More