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Luke Russell

Project Director, AIMIA

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Ulta Beauty’s Loyalty Program Elevates Award-winning Brand Messaging

  • December 27 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in December, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! Ulta...Read More

Red Lion Hotels Creates Wi-Fi Affinity Program for Elevated Customer Experience

  • December 27 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in July, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! Officials at...Read More

Wheaton | Bekins Finds Enhanced Customer Experience Through Effective Communication

  • December 26 2016
  • Resource: DailyNews

By prioritizing and focusing its resources on providing a consistent customer experience, primarily on those customers who have demonstrated a propensity to recommend Wheaton World Wide Moving | Bekins Van Lines to others or are repeat customers...Read More

Relevance is the Biggest Challenge Facing Any Loyalty Program

  • December 26 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in October, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! Loyalty360...Read More

Capturing Accurate Customer Data Keys Customer Loyalty Efforts for Chicago Cubs

  • December 26 2016
  • Resource: DailyNews

Editor’s Note - This story was originally published in September, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! One of...Read More

GNC Set for Major Rebranding Effort to Ignite Customer Experience

  • December 23 2016
  • Resource: DailyNews

Two months ago, GNC Holdings CEO Robert F. Moran talked about the brand’s performance during the third quarter. “I want to start by saying our financial results continue to be unacceptable,” Moran said on Oct. 27. “GNC is...Read More

Innovation Can Help Create the Future of Customer Engagement

  • December 23 2016
  • Resource: DailyNews

Innovation is a word used quite often among loyalty marketers to spark customer engagement and drive brand loyalty. During his session, “Business Excellence: Accelerating Customer Experience Strategy Adoption through Innovation, Leadership...Read More

Customer Experience Alive and Well at Darden Restaurants

  • December 23 2016
  • Resource: DailyNews

At Darden Restaurants−which owns several casual dining restaurant chains including: Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, Eddie V’s Prime Seafood, The Capital Grille, ...Read More

Pie Five Pizza Turns Up the Customer Experience a Couple of Notches

  • December 22 2016
  • Resource: DailyNews

Billed as the country’s most convenient fast casual pizza brand, Pie Five Pizza is making things simpler for its customers. Renowned for its handcrafted pizzas made with fresh ingredients in five minutes or less, Pie Five Pizza has...Read More

Mobile Customer Experience Prominent This Holiday Season

  • December 22 2016
  • Resource: DailyNews

Six months ago when Loyalty360 talked to Vincent Ircandia, senior vice president of business operations for the Portland Trail Blazers, he talked about building deeper, more personalized fan relationships, honing in on a key area of engagement...Read More

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