Luke Russell

At Loyalty360 we often hear from brands about personalization, digital customer experience, social media, and physical and digital integration. These crucial pieces can help form an overall seamless customer experience that leads to customer...Read More

Every loyalty marketer wants as much customer engagement as possible. The more effective customer engagement, the better chance of achieving more sales and, ultimately, gaining customer loyalty and brand advocacy. Improving customer engagement is...Read More

In a recent article in the Harvard Business Review, the title says that “Customer Loyalty Is Overrated.” “The death of sustainable competitive advantage has been greatly exaggerated,” the article asserts. &ldquo...Read More

Electric utility providers might not immediately conjure up the most amazing customer engagement strategies, but, according to the J.D. Power 2016 Calendar-Year Electric Utility Business Customer Satisfaction Study, they’re improving at a...Read More

Customer loyalty is evolving and, in 2017, there are some trends for brands to follow to elevate their customer engagement, customer experience, and brand loyalty. During Tuesday’s Loyalty360 webinar titled, “The State of Loyalty in...Read More

Identifying behavioral changes in your customer base, and effectively leveraging these insights can lead to greater customer engagement and true customer-centricity.Pointillist recently released a white paper titled, “Achieve True Customer...Read More

The holiday season represents a massive percentage of annual sales for many companies. For some, it is their make-or-break period each year. So how can retailers spark customer engagement and brand loyalty in the post-holiday timeframe...Read More

Since Tim Sloan became CEO of Wells Fargo in October, his primary mission is to restore trust and pride in the company. What’s more, he is focusing on the company’s retail banking compensation program to instill greater employee...Read More

Dylan Samra, CEO and co-founder of ASAP, is excited about the progression of his company as customer engagement has ramped up significantly. Based in Sydney, Australia, ASAP is an app that gets you anything you want delivered from, literally...Read More

Converting online sales is a difficult task for retailers, given the fact that found that 92 percent of consumers don’t intend to buy the first time they visit a website. Instead, those customers are there to conduct research and find...Read More