Luke Russell

Founded in 1984, BJ’s Wholesale Club, the Westborough, MA-based membership-only warehouse store began as a sibling to discount retailer Zayre. A year earlier, two other major member-only warehouse clubs began, Sam’s Club and Costco...Read More

Making that relevant connection to a customer at the right time is a concept that loyalty marketers everywhere strive for each day. Location and environment are two pivotal pieces of the customer loyalty puzzle and extending the right offer that...Read More

Last September, online poker cardroom PokerStars (owned by Amaya Inc.) announced that it was designing a new rewards program. In a corporate blog, Séverin Rasset, director of poker innovation and operations at PokerStars, Amaya, wrote that our...Read More

With online banking options abundant today, customers have various choices connected to customer engagement and customer loyalty. But, as in-bank traffic fades nationally, so too, apparently, is customer loyalty to banks. The banking industry...Read More

Finding emotional connections with customers is the Holy Grail for loyalty marketers these days. Depending on the product, achieving this can be monumentally challenging. Take Safelite Auto Glass, for instance. Although Safelite doesn’t...Read More

BP officials always want to evolve and simplify their BP Driver Rewards loyalty program through customer feedback. Now, officials announced a new enhancement to their loyalty program that will lead to a more seamless, simple process. BP...Read More

A complex confluence of forces is accelerating, according to Cassie Boutelle, vice president, loyalty products, global retail payments/product management, at FIS Global. During her session, “The Loyalty Effect,” at this month’s...Read More

Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,500 locations in 38 states, 14 in Canada, and 12 in Dubai believe that locally-based marketing is the key to elevating brand awareness and customer...Read More

Managing a family of brands can be a daunting challenge, but it’s one that 1-800-Flowers.com has embraced. During a session titled, “Leveraging Multi-Brand Customers to Drive Value with 1-800-Flowers,” at the 10th annual Loyalty...Read More

No longer is personalization seen as a “nice thing to have” among loyalty marketers. Personalization is viewed as a crucial piece of the customer loyalty puzzle that will have a longstanding impact on sustained brand advocacy...Read More