PokerStars Evolves Customer Loyalty Rewards Program
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Last September, online poker cardroom PokerStars (owned by Amaya Inc.) announced that it was designing a new rewards program. In a corporate blog, Séverin Rasset, director of poker innovation and operations at PokerStars, Amaya, wrote that our new mobile world has many entertainment opportunities. “Our new loyalty program will reward play across poker, casino, and sports, without forcing anyone to play any particular product,” Rasset wrote in the blog. “Players should feel that no matter what they play, we appreciate....

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