Managing a family of brands can be a daunting challenge, but it’s one that 1-800-Flowers.com has embraced.
During a session titled, “Leveraging Multi-Brand Customers to Drive Value with 1-800-Flowers,” at the 10th annual Loyalty Expo, Rahul Chand, senior director, enterprise loyalty marketing for 1-800-Flowers, talked about the company’s plan to create and focus on these multi-brand customers to increase retention through a variety of streams.
The company’s family of brands includes 1-800-Flowers.com....