Luke Russell

Officials at MGM Resorts International have always supported this country’s greatest heroes and, as a result, they launched a new and unique loyalty program last month called Military & Veterans Program (MVP). The program was created in...Read More

Grocery stores have higher customer loyalty than their retail counter parts due to necessity, according to inMarket inSights’ Spring 2017 Loyalty Report: Grocery. Based on the study, the Top 5 Grocers for Customer Loyalty are: King Soopers...Read More

For Dick’s Sporting Goods CEO Ed Stack, the retail market is currently in flux. Stack likes the company’s current position in the sporting goods marketplace, yet is it strong enough to restore brand loyalty amid fierce competition...Read More

Hawaiian Airlines officials had been working with LivePerson, Inc., a leading provider of cloud mobile and online business messaging solutions, for the past year on its live chat program and they saw text messaging as a natural progression to...Read More

Major League Soccer and the National Hockey League usually aren’t the most popular sports talked about by fans, and for good reason, since they are considered “minor” sports in the U.S. But, not so when it comes to the J.D. Power...Read More

To ensure that our customers continued to come first after the Dell and EMC merger, we analyzed the financial value of customer retention through improved customer experience in hopes this would better focus the organization’s efforts. Via...Read More

Loyalty program participation among Generation Z and Millennials is alive and well, according to a new research report from CrowdTwist titled, “Gen Z vs. Millennials: The Changing Landscape of Loyalty.”Loyalty360 talked to CrowdTwist...Read More

Can Macy’s reinvent itself effectively and in time to recapture lost brand loyalty to this iconic company?Macy’s officials are on a mission to reinvent their loyalty marketing strategy as outlined in a recently Loyalty360 article...Read More

That is the question Mood Media attempted to answer in its study titled, “The State of Brick and Mortar: 2017.”There are all kinds of ways for loyalty marketers to enhance customer engagement, the overall customer experience, and...Read More

JetBlue officials have always viewed themselves as innovators, especially when it comes to customer experience. Through a new partnership with Gladly, a modern customer service platform, JetBlue is poised to raise its customer service levels...Read More