Text Messaging a Natural Progression in Customer Engagement for Hawaiian Airlines
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Hawaiian Airlines officials had been working with LivePerson, Inc., a leading provider of cloud mobile and online business messaging solutions, for the past year on its live chat program and they saw text messaging as a natural progression to spark more customer engagement. LivePerson powers a new mobile messaging option at Hawaiian Airlines, giving travelers a simpler and faster way to connect with the airline. Two-way SMS messaging is an innovative and low-stress solution for passengers to receive personal customer service assistance....

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