Luke Russell

Officials at Best Western Hotels & Resorts have the utmost pride in their award-winning loyalty program, Best Western Rewards® (BWR®).  To exemplify that pride, they issued a ‘throwdown’ to competitors framed by a...Read More

Data and customer loyalty seem to go hand in hand for brands, but sometimes it’s much more difficult to seamlessly integrate all the ingredients for an effective and impactful business strategy. Loyalty360 talked to Excentus CMO Jeff...Read More

The top emotions that drive customer loyalty among financial institutions are feeling appreciated, respected, and valued, and providing experiences that impact these emotions will affect a bank’s bottom line, according to Forrester’s...Read More

Jim Techtmann, vice president of national sales for Entertainment’s Corporate Marketing Solutions group, talked to Loyalty360 about how the venerable company drives customer behavioral change that can lead to increased brand loyalty.  ...Read More

While the San Francisco 49ers are in the midst of a woeful 0-5 start to their season, their loyalty program’s immediate future seems much brighter. For the past three years, the San Francisco 49ers have offered fans a loyalty program called...Read More

In June, Chirpify CEO Chris Teso told Loyalty360 that he was very impressed by Walmart’s take on technology, in particular, the mobile app. “Integrating more technology into the future of shopping will certainly improve the...Read More

Plenti launched in mid-2015 as the first U.S.-based coalition loyalty program, which included several leading brands such as American Express, Macy’s, Rite Aid, AT&T, ExxonMobil, Macy’s, Nationwide, Hulu, Rite Aid, Enterprise...Read More

Russell Saks, CEO of Campus Protein, told Loyalty360 that his six-year-old company has recorded staggering growth in its brief history, but he wanted to leverage technology to meet and exceed heightened consumer personalization demands. As a...Read More

Scott Gifis, vice president & managing director, North America, AdRoll, believes that his company helps clients drive customer loyalty through CX-related initiatives. “Where a lot of our customers will leverage us with respect to CX...Read More

During Rite Aid’s recent second-quarter earnings call, CEO John Standley was very optimistic as the company moves forward as a standalone company, calling its wellness+ loyalty program a key differentiator. Through its amended purchase...Read More