Luke Russell

Chipotle has always had a significant amount of customer loyalty. Following the E.Coli outbreak last year, Chipotle took a hit on the customer loyalty front. What’s more, company officials on Tuesday reported a net loss of $26.4 million for...Read More

Officials at Southwest Airlines were delighted with the company’s first-quarter results, noting the marketing department’s stellar performance in highlighting the “Transfarency” campaign and the momentum with the Rapid...Read More

McDonald’s CEO Steve Easterbrook is very pleased with the company’s first-quarter performance, which came on the heels of momentum built from the end of 2015. During the company’s April 22 earnings call, Easterbrook touted the...Read More

Anyone who has an appointment to repair anything wrong with their cable television wants anything that can make the customer experience better. Time Warner Cable customers will soon receive just that through the company’s use of Glympse...Read More

Mazda wants to elevate its customer engagement, heighten its customer loyalty, and spark its brand advocacy. As a result, it has taken a new approach to these critical customer engagement pieces. Tim Manning, Vice President of Customer Service...Read More

Hilton Worldwide and Uber customers wanted an elevated customer experience and, as a result of the expanded partnership between the two companies, that will happen via an integration of apps. Rich DiStefano, Senior Director, Mobile Products at...Read More

The Epsilon OTT Audience solution is unique. Company officials tout its ability to help brands inspire customer loyalty.Epsilon, a global leader in creating connections between people and brands, recently launched its over-the-top (OTT) audience...Read More

When Starbucks announced changes to its Starbucks Rewards loyalty program back in February, the initial response from its customer base was negative. Program members questioned how the changes−where customers earn reward stars based on...Read More

Eighteen months ago Coca-Cola Company CEO Ahmet Muhtar Kent delivered a five-point plan to reinvigorate company growth and increase profitability. In February, he reported a successful transition year in 2015, where he reported tangible progress...Read More

Officials at Mattel have endured challenges in the past and are doing their best to transform the iconic brand and spark customer engagement. CEO Chris Sinclair had been disappointed in the company’s execution in 2015 and made that one of...Read More