Chipotle has always had a significant amount of customer loyalty. Following the E.Coli outbreak last year, Chipotle took a hit on the customer loyalty front. What’s more, company officials on Tuesday reported a net loss of $26.4 million for the first quarter and same-store sales sank a whopping 30%.
As a result, one of the things company officials will consider is a loyalty program for its most loyal customers. No specifics were offered during Tuesday’s first-quarter earnings call, but it would target increased weekly visits.....