Luke Russell

Caesars Entertainment launched its highly successful Total Rewards loyalty program in 1998, staking its claim as the first formal loyalty program in the gaming industry. The program has helped Caesars gain invaluable customer insights, which are...Read More

The San Francisco 49ers organization has garnered considerable hardware during its illustrious history, being the first NFL franchise to win five Super Bowls (which occurred in January 1995), but on Wednesday at the 9th Annual Loyalty Expo...Read More

The Ryder RedZone B2B loyalty program, which launched in November 2014, surpassed 20,000 members last October. Ryder, the well-known operator of transportation supply chain management products and various rental truck services, has found that the...Read More

Enhanced customer expectations have led many brands to consider and implement customer loyalty programs that can help glean greater customer insights that can be leveraged for effective personalized engagement.Loyalty360 CEO and CMO Mark Johnson...Read More

Regal Cinemas launched its Crown Club loyalty program in 2001 and, while it recorded reasonable growth during the ensuing years, it remained passive and did not fully engage customers. The brand challenge became how to drive attendance, box office...Read More

When Candace Payne of Texas recently posted a video on Facebook Live, after buying an electronic Chewbacca mask at a local Kohl’s, it appeared to be innocent and charming. But, Payne’s hilarious reaction to herself putting the mask on...Read More

Denise Morrison, President and CEO of Campbell Soups, realizes the company needs to add some more spark and excitement to its Chunky soups category to drive enhanced customer engagement and greater brand loyalty. During the company’s fiscal...Read More

New York & Co. plans to place a greater focus on ecommerce, digital marketing, and will release a mobile app later this year to capture enhanced customer engagement, according to CEO Greg Scott. During the company’s recent fiscal first...Read More

By any measure, the Hilton HHonors loyalty program is staggeringly successful. But, company leaders believe they can grow it even larger. Aaron Glick, VP of Hilton HHonors, participated in a revealing Q&A with Loyalty360 and discussed this...Read More

Despite a difficult retail environment, American Eagle Outfitters CEO Jay Schottenstein is confident where his company is currently and, more importantly, where it is headed. The company has been able to incur brand loyalty amid a not so forgiving...Read More