Luke Russell

Influencer marketing is a term heard quite often in the customer loyalty industry. Some people know quite a bit about how it works and its impact on consumers, while others might have heard of it, but don’t really know much about it. Inga...Read More

Red Lion Hotels Corporation (RLHC) likes to take the path less traveled so it can differentiate itself in a crowded loyalty marketing landscape. In 2014, it launched its Hello Rewards loyalty program because its previous program−R&R Club...Read More

In the past year, a plethora of retailers made assertions pertaining to a “challenging store traffic environment,” and its negative impact on sales and, ultimately, brand loyalty. What’s more, these retailers have spoken of a...Read More

Customer experience just got a lot better at HGTV and Food Network. HGTV and Food Network each launched exclusive new apps for Amazon’s Fire TV to provide viewers with original content and a new video-first shopping experience. As a result,...Read More

Teaming up with AMC Theatres and Regal Entertainment Group, AT&T this month launched Ticket Twosdays to reward customers with a free movie ticket when they buy one at full price through AT&T THANKS. AMC Theatres and Regal Entertainment...Read More

Publix Super Markets has always been about serving the customer, a commitment spanning its more than 85 years of existence. Catering to, and elevating the customer experience is a daily goal. Starting July 12, Publix will pilot a service with...Read More

Many insurance providers are clinging to archaic business practices, making it difficult to differentiate themselves and cultivate customer loyalty. But, according to a new study from Watermark Consulting, insurance companies that deliver a great...Read More

Amtrak is the partially government-funded, for-profit national passenger rail service. Though it has no direct rival, it does face stiff competition from airlines, automobiles, and buses. Earlier this year, Amtrak made improvements to its loyalty...Read More

Sarah Simon, VoC Consulting Director at Confirmit, is a new motorcycle rider and she sees a correlation between her hobby and the challenges loyalty marketers faced with their customer experience initiatives. Confirmit hosted a webinar in May...Read More

Staples has teamed up with global superstar Katy Perry to raise awareness about public school teachers and their ongoing financial obligations to purchase equipment for their classrooms. As a result, Staples and Katy Perry launched a new public...Read More