Luke Russell

Wrigley Field, home of the Chicago Cubs, is one of the most endearing sports venues in the world. The only problem is it hasn’t seen a World Series champion since 1908. That could change since the Cubs clinched the National League Central...Read More

AARP creates empathy programs that are vitally important and effective in driving heightened customer engagement among its more than 37 million members. AARP’s mission is to help adults aged 50 years and older make better decisions and live...Read More

Customer Experience is widely viewed as the great differentiator among loyalty marketers. Those brands seeking to raise their public image might not drive the most value from CX.Loyalty360 caught up Michael Hinshaw, president and CEO of McorpCX...Read More

Some brands often speak highly of what customer experience means to their respective organizations. Others speak highly of customer experience and its impact on brand loyalty because they have taken this process to what they believe is another...Read More

Health and wellness is a key part of business model for Raley’s Family of Fine Stores. When it comes to true customer engagement and customer loyalty, sometimes it’s the simplest of ideas that can gain immediate traction. In an...Read More

Maximizing customer loyalty begins with understanding high-value customers and assessing their level of loyalty, according to IRI Worldwide’s Times & Trends Report titled, “The Omnichannel Journey: Translating Big Data into a...Read More

Paytronix Systems, Inc. , a leading provider of reward program solutions to restaurants and retailers, recently published a report titled, “Is it Time to Change Your Rewards Program?” The report identifies the following four signs a...Read More

On Sept. 8, Loyalty360 posted an article on its home page with the following headline: “Can Lands’ End CEO Turn Things Around and Recapture Brand Loyalty?” Less than three weeks later, there is an answer to that question after...Read More

There is so much discussion these days about how loyalty marketers can better serve the all-important Millennial segment, but often lost in that rhetoric is how retailers can better drive customer engagement among Affluents.Loyalty360 caught up...Read More

Providing an exceptional customer experience is so critical to maintaining active customer engagement and sparking brand loyalty and trust. MetLife Insurance knows a thing or two about providing an exemplary customer experience. Recently, J.D...Read More