There is so much discussion these days about how loyalty marketers can better serve the all-important Millennial segment, but often lost in that rhetoric is how retailers can better drive customer engagement among Affluents.
Loyalty360 caught up with Sue Yasav, VP Thought Leadership and Market Insights, Synchrony Financial, to find out more about this segment from findings in the company’s latest white paper, “The Affluent Shopper.”
Why do retailers have a difficult time meeting Affluents’ needs....