Lands’ End CEO Resigns As Iconic Company Seeks to Rebuild Brand Loyalty
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On Sept. 8, Loyalty360 posted an article on its home page with the following headline: “Can Lands’ End CEO Turn Things Around and Recapture Brand Loyalty?” Less than three weeks later, there is an answer to that question after Lands’ End CEO Federica Marchionni stepped down from her CEO post on Sept. 26. Marchionni became CEO in February 2015. The Lands’ End Board of Directors appointed Joseph Boitano and James Gooch as co-Interim Chief Executive Officers, effective immediately. ....

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