Elena Klau

Silicon Valley. It’s home to many of the world’s largest tech companies and hundreds of start-ups flock to the technology-rich region. The San Francisco Bay/Northern California area is synonymous with innovation. So imagine the...Read More

When I visit Starbucks every morning, I leave with more than a savory cup of coffee that will charge my brain with early morning energy. I am usually greeted by a barista who knows my coffee routine. I often run into...Read More

I want to share a quick story about how design thinking is re-shaping our perspectives about people and what it takes to motivate them.As part of an ongoing strategy to better understand our audience for a major incentive client, we brought...Read More

#LoyaltyDownload: Games vs. GamificationThe biggest challenge facing most loyalty programs today?  Driving member participation.The best answer is to make use of every engagement tool at your disposal, but the trick is knowing which to...Read More

One of our Account Executives tells a wonderful story that illustrates the power of creating positive emotions.He describes walking through a hotel ballroom during a travel operation that included a Run-Through-The-Warehouse rewards event for his...Read More

As many of you know, I lead the strategy and design of many wellness programs for clients across industries. One of the things I’ve learned through my experience is that as part of the design process, communications, should be front and...Read More

I attended the Baptie Channel Focus conference in Phoenix last week. As always, much was learned from presenters and attendees on the state of the tech channel. In his engaging and enlightening keynote address, Andrew Sage, VP Americas...Read More

Happy Friday! Here’s the latest loyalty news you missed this week…Sears Personalizes Service for Loyalty MembersApr 22 2014 | ABC NewsLast May, the Shop Your Way loyalty program expanded into a social platform with the addition of...Read More

It might be no surprise to many that new research by Michael Norton, an Associate Professor at the Harvard Business School, was able to demonstrate that people are far more likely to pay greed or negativity forward than pay generosity or...Read More

According to a recent Gallup study (2013) on global employee engagement, only 13% of employees across 142 countries worldwide are engaged in their jobs and actively disengaged workers outnumber engaged employees at a rate of almost 2:1. Employees...Read More